Start Date: 3/12/2019 9:30 AM EDT
End Date: 3/12/2019 12:00 PM EDT
Venue Name: SCASA Building
Location:
1 Fernandina Court
Suite A
Columbia, SC United States 29212
Organization Name:
SCASA
Contact:
Session Description:
All schools and districts have their own stories to tell—and the tools to shape how those stories are heard! As school leaders, you have the ability to influence the narratives that drive discussion in your community and to help steer those conversations using proven communications tools and approaches.
In this seminar, we’ll learn from news makers and communications directors on how those stories are told from start to finish. Participants will have the opportunity hear about how newspapers and television stations source stories, how to best prepare for interviews, as well as how to communicate news with the press. We’ll also discuss working within existing communications structures at the district level, providing information to parents and the community, and using best practices in sharing good and bad news.
Join us for this session, as we identify techniques to help to guide your school or district’s communications effectively and efficiently. We’ll have ample time for Q&A and discussion amongst the group at the end of each presentation. This session and the practices discussed will be beneficial to any school or district leader with a story to tell.
Presenters:
Sarah Ellis, Local News and Business Reporter, The State Newspaper
Miranda Parnell, Reporter, WIS News 10
Karen York, Executive Director of Communications, Richland District One
SCASA Members must be logged in to register.
Non SCASA Members should click on the Public Registration option.
Registration Fees:
Online with Credit Card
Seminar Subscribers - FREE
Non Seminar Subscribers - $60
Mail in Registration with Check
Seminar Subscribers - FREE
Non Seminar Subscribers - $75
If your school district is a seminar subscriber, please use the following promotional code to receive the FREE registration: SEMINAR19
Cancellation Policy:
All registration cancellations must be submitted and received by email no later than Tuesday, March 5th . A $15 processing fee applies to all non seminar subscriber cancellations. No refund requests will be accepted after Tuesday, March 5th. Please email your cancellation requests to April Griffin at april@scasa.org.